Most travelers know New Mexico for its landscapes and culture, but few realize it’s home to one of the oldest winemaking regions in the country. This interactive quiz was designed to change that. Instead of presenting information like a brochure, it lets users uncover a wine varietal and travel destination through a personality-based experience that feels more like a game than a lesson.

The design leans into the ritual of discovering a great bottle of wine. A label-inspired interface, barrel interactions, and tactile illustrations give the experience a sense of craft without becoming overly literal. The result is a digital experience that introduces New Mexico’s wine heritage in a way that’s engaging, memorable, and visually distinct from a typical tourism campaign.